I focus on what travel pros really need to know about social media marketing
My programs are fun, informative, and totally geek-speak-free.
Every time I speak to a group, my goal is to educate, inspire and take the scary out of social media marketing – with a unique travel industry twist.
I tailor each program to fit that audience’s level of familiarity with social media. I also aim to convey meaningful info without the mind-numbing babble of a typical techno-dork.
I can approach social media topics from a 10,000-foot perspective all the way down to step-by-step, how-to instructions. No matter what the subject, my session participants will:
- Understand how social media strategies apply to the travel biz
- Feel empowered to set a course toward social media success
- Walk away with “do it today” actionable items
Sample programs and workshops
If your group wants to learn about a specific topic, I can tailor a program just for them. Remember that anything is possible!
Here’s a small sampling of past programs I’ve conducted:
- “Pinterest: The New Social Opportunity for Travel Businesses”
An introductory class to Pinterest that looks at why it’s a great tool for travel businesses and how they can use it to generate web traffic to their website
- “Let’s Get Social! Top 5 Tips for Social Media Marketing Success”
We explore what makes social media marketing work, talk about tools participants can use to make marketing efforts easier and see real examples of successful agency tactics.
- “Blogging 101: Selling in your sleep – It’s not a dream!”
A beginner class that focuses on blogging as a way of showcasing a travel professional’s expertise and creating a sharable library of travel content that can sell for them – even while they sleep!
- “Blogging 201: Optimize your efforts”
An intermediate blogging class that discusses tips and tricks that can help participants get more traffic and engage further with their readers.
I can work with you in a couple of ways.
In person at your event
Need an informative, effective and FUN speaker for your next industry shindig? My power-packed sessions show travel professionals how social media applies to their world – and I speak in non-geek language. Whether you need a beginners’ or advanced session, I tailor my programs so your audience will definitely “get it.”
I also design programs to fit a wide range of event timing requirements:
- 60- to 90-minute educational sessions
- 1-day learning events
- Multi-day workshops
- And more…
Real-time interactive online training
Wish you could pick my brain without inviting me to your home, office or event? I can grant your wish with my quick, easy and affordable virtual training webinar. Over the internet, your participants learn about social media for the travel industry from the convenience of their home or office. (And I won’t even know who’s in their jammies!)
While I design programs to fit a variety of needs, most of my webinars follow this basic model:
- 60- to 90-minute sessions
- Each session ends with a 15- to 30-minute Q&A period
Now it’s your turn to speak to me.
I’ve told you a bit about what I do (and how I do it). But I’m sure you have questions so why not ask?
“Sophie far exceeded our expectations in planning and delivering Vacation.com’s Social Media Boot Camp. Not only did she demonstrate incredible product knowledge, her sessions were packed full of interesting and insightful recommendations and she communicates complicated information with ease. “
Melissa Fox, Vacation.com
“Sophie’s multi-faceted expertise offers our members a unique perspective that will teach them how to make the most of social media to help boost their business.”
John Lovell, Vacation.com
“Wow! What a fabulous webinar Sophie! It’s so helpful to get the latest updates on using Facebook. I’m recommending the series to everyone!”
Carol Fullmer, UNIGLOBE Travel Center
“On more than one occasion, I have seen travel professionals who were initially apprehensive about social media emerge from discussions, presentations and meetings with Sophie feeling excited and empowered to incorporate these new concepts into their businesses.”
Sylvie Roy, Ensemble Travel Group
“Sophie’s presentations to our team at Travel Masters have proven a benefit to all, regardless of their initial understanding of the subject matter. I personally have found it a great benefit when attending Sophie’s public engagements and would thoroughly recommend her to anyone seeking a true online marketing expert.”
James Shearer, Travel Masters
“I’ve had the pleasure of seeing Sophie present on several occasions. She is the perfect fit for the travel audience as she provides actionable, easy to understand content in a manner that is not overly technical without sounding condescending. This is a talent that is very rare in the industry. If you have a chance to watch Sophie speak I highly recommend you take it.”
Ryan McGredy, Moraga Travel and ASTA’s 2011 Young Professional of the Year