Category Archives: View Points
The One Book That Will Get You Pinning With Purpose
It’s really hard for me to find a good book on social media marketing that I don’t find a bit outdated by the time it hits the market. Channels are changing so quickly, that it’s hard to keep up. That’s …
My Guest Post: When Size Isn’t the Only Thing That Matters
I recently contributed an article on Travel Research Online where I discussed the need to look at the quality of your online audience in addition to quantity. Here’s an excerpt: When Size Isn’t The Only Thing That Matters April 20th, …
Social Media Does Not (Usually) Stand Alone
Let’s face it. I’m a big fan of social media…just in case you couldn’t tell. But, as much as I agree that it can be a powerful tool for travel businesses and professionals alike, I also recognize that it is …
Why You Should Consider Facebook Ads For Your Travel Business
Along with being one of the fastest-growing social networks, Facebook is breaking another record in the US marketplace these days. ComScore recently reported that the social giant has more than doubled its share of the online advertising pie year-over-year. It …
Why Aren’t Travel Pros Rocking the Social Media World?
I was reading a recent blog post on Travel Age West where they gave some statistics that struck me at first regarding the credibility given by consumers to travel-related social networking sources. Here is what they said: “The 2010 Portrait …
