Category Archives: Best Practice
5 Facebook Page Areas in Need of Your Attention
Did you know that the average Facebook user only likes an average of 10 business pages? That’s a small number when you consider that there are thousands of businesses competing for likes and consumer attention. When it comes to determining …
The Social Media Marketing Checklist Every Travel Pro Should Have
Let’s face it, staying on top of social media marketing efforts when you’re a busy travel professional can be daunting. How can you get it all done? The trick is to develop a system and schedule that can easily fit …
How often should you post on your Facebook page?
Engagement is a hot topic on social media these days. What kind of content should you post? What makes your fans tick? How often should you be updating? I hear these a lot and did so again this week when …
Facebook Promotion Guidelines in a Nutshell
Over the holidays, I noticed a few travel agencies running contests on their Facebook page. While the idea of running a contest to attract more visitors and interact with existing fans is a GREAT one, I want to make sure …
Social Media Blunder: Staying In Your Fishbowl
So, you’ve created your Facebook page, your Twitter account or your blog and invited all your friends and family to join…You might also have sent a note to your clients asking them to come join you online. You have a …
Social Media Blunder: Lack of Caring
Think about the last time you called a company only to be greeted by an automated voice system. How did that make you feel? Did your heart skip a beat at the thought of working with the wonderful electronic voice …
Social Media Blunder: Deleting Negative Comments
I once heard a social media trainer recommend that people could delete comments they didn’t like. Whatever you do, DON’T follow that advice! Deleting a comment because you don’t like what’s being said, is the equivalent of walking away from …
Social Media Blunder: Lack of Planning
Too many travel professionals confuse the lack of total control on social media with the urge to jump in, both feet first, with the intention of improvising as they go along. While social media does require some degree of improvisation, …
Social Media Blunder: Endless Self-Promotion
I think we’ve all come across those posts where a person cannot stop mentioning how great they are and, “by the way, book with me” or “call me for more!” or “I can help if you want to book this!”. …
Social Media Blunder: Lack of Consistency
This one’s a tough one! I struggle with consistent posting as well. However, the bottom line is that the more you post, the more you create opportunity for conversation and the more activity you can generate. While the idea of …
