Category Archives: Blog
You’ve asked, I’ve listened…New Workshops + Program Update
You may have noticed that I’ve been busy collecting feedback in the last few months. If you’ve been a part of the hundreds of people who’ve sent their comments in, THANK YOU. I’m so grateful to everyone who took the …
5 Facebook Page Areas in Need of Your Attention
Did you know that the average Facebook user only likes an average of 10 business pages? That’s a small number when you consider that there are thousands of businesses competing for likes and consumer attention. When it comes to determining …
The One Book That Will Get You Pinning With Purpose
It’s really hard for me to find a good book on social media marketing that I don’t find a bit outdated by the time it hits the market. Channels are changing so quickly, that it’s hard to keep up. That’s …
The Social Media Marketing Checklist Every Travel Pro Should Have
Let’s face it, staying on top of social media marketing efforts when you’re a busy travel professional can be daunting. How can you get it all done? The trick is to develop a system and schedule that can easily fit …
25 Social Media Content Ideas For Travel
On social media, the content you post is critical to engaging your audience and creating a solid fan base. Yet, many travel professionals struggle with knowing what to post. Whether you are wondering what to say on Twitter, Facebook, blogs …
Are your Facebook and Twitter accounts on app overload?
With the recent rise in Facebook and Twitter account hacking schemes, I’m on a bit of a security binge. While it’s nothing to necessarily lose sleep over, let’s make sure your business accounts are as safe as they can be …
How often should you post on your Facebook page?
Engagement is a hot topic on social media these days. What kind of content should you post? What makes your fans tick? How often should you be updating? I hear these a lot and did so again this week when …
The Social & Mobile Future of Travel
The travel industry has been seeing some rapid change in the last few years and, according to many experts, will continue to do so in the years to come. As consumers get used to booking directly with shorter time windows …
My Guest Post: When Size Isn’t the Only Thing That Matters
I recently contributed an article on Travel Research Online where I discussed the need to look at the quality of your online audience in addition to quantity. Here’s an excerpt: When Size Isn’t The Only Thing That Matters April 20th, …
Multiple Profiles on the Same Network: Good or Bad Idea?
A few days ago, I received the following question from David Biltek, Managing Partner at V…the Vacation Store located in Grand Prairie Alberta. David always has great questions for me and in this particular case I thought the answer was worth …
